Simple tricks to increase Adsense CPC/CPM/earnings/revenue

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By Evan Hutchinson

If you are a HubPages user, chances are you're using Google Adsense? Why? Cuz Adsense is the biggest, highest-CPC program out there today.

What does CPC mean? Cost per click. CPM? Cost per 1000 hits (whatever the M means, I have no clue, but that's what it is.)

Anyways, I have a few small strategies to increase your Adsense CPC, thus allowing you to make much more money than you already were without doing much different than you are doing now.

1: KEYWORDS. Figure out which keywords have the highest CPC and search traffic, using the Adwords tool. Search, search and search more, and find keywords that have high CPC. Then, center your pages or HubPages articles around such keywords. Don't bother with keywords that pay 1 cent, 30 cents, etc per click/CPM. Go for, ideally, the $2.50+ keywords - and ESPECIALLY go after the over $10.00 keywords.

This is THE SINGLE MOST IMPORTANT part of your mission. You don't want a page that makes 1 dollar out of 6 ad unit clicks - you want a page that pulls 6 dollars out of 2 ad-unit clicks, or 60 dollars out of 8 clicks, or even better. Even if you already have a lot of traffic, you WILL NOT make a nice amount of change unless you are smart with your keywords. Even if you are not an internet marketer, you should still use this.

2: LIMIT THE AD UNITS. If you can help it, don't go having 12-15 different ad units on your page. Why? Cuz there is less competition for advertisers to get ads onto your page. That means advertisers can pay less, meaning Google pays you less. If you have, say, 6 ads on your page, you knock off the 6 lowest paying ads, because advertisers are fighting for just 6 spaces instead of 12 spaces. (This mostly applies on your own sites, not on HubPages)

And if you are one of those tinker-happy jackasses, like me, quit tinkering, set your page to a certain ad-unit setup, and leave it. I've noticed my clicks AND my cpc go down if I'm always tinkering with the type and positioning of the ad units.

That said, if your keywords check out with the adwords tool as being both high-CPC and high-traffic, and high-advertiser-competition, you can probably get away with more ad units

3: MAKE YOUR HIGHEST-CTR UNIT YOUR HIGHEST CPC UNIT. You can't do this for HubPages, but you can do this for your own websites. Use your channel tracker to figure out WHAT your ad unit is that has the highest CTR (click through ratio). That means what are most of your viewers clicking on? Then, make sure that that particular ad unit comes FIRST in the HTML. Whether or not it's at the top of the page is irrelevant - MAKE SURE it comes first in the code. Change your lower-CTR units into link units or move them, or delete them.

I don't make any riches off of Adsense, but just doing half of this so far has more than tripled my income (from about 13 dollars a month to over 40 a month). Hey, at least I'm honest, not lying to try to get you to believe that I make 1000 a month off of this garbage without putting in a HUGE amount of work. For me, Adsense is good beer and gym-membership money. My goal is to make it car-payment money. Will it?

Comments

suziecat7 profile image

suziecat7 2 years ago

Good Hub - thanks

Peggy W profile image

Peggy W Level 8 Commenter 2 years ago

Still learning how to use all of this advice and have recently reworded some of my old hub titles and I notice the income going up. Still waiting that first check! LOL

vineeth 2 years ago

Thank you

Iam Using 3 Adsense units in adjacent places now I will remove one now

thank you again.

easegiri profile image

easegiri 2 years ago

Good...

WWW.YOURSCRAPS.BLOGSPOT.COM 2 years ago

FOR MORE VISIT MY WEBSITE

Jose 2 years ago

How come noone clicks on my googl;e ads?

http://www.josednunez.com 2 years ago

hey the first link goes nowhere

Dick Ward 2 years ago

The M stands for thousand. It's a roman numeral thing :p

Pakistani boy 2 years ago

can you explane that how adword can be help full like spyfu and other tools???

fofo 2 years ago

can you explane that how adword can be help full like spyfu and other tools???

tomin 2 years ago

nice hub..thanks for sharing

raja 22 months ago

Great Hub! i really like it!

Tracy Ann profile image

Tracy Ann 21 months ago

great informative hub. As a new hubber on hubpages I am sad to find out that you are not making much from it. Maybe I should not spend to much time writing articles if I will not be rewarded for it. hmmm....

saksare profile image

saksare 20 months ago

awesome tips Evan. thanx for sharing such good information

Marie 20 months ago

That's actually pretty good tips for adsense - I read alot of crap before this info. This is good relevent info

I too didnt care for my 30-40 $ mounth, but then it started growing. I am more and more paying attention to adsense, caus it really is passive income

swagger 19 months ago

nice inf0 bro..

BP 19 months ago

Nice tips, will give it a try. Thanks

umair 19 months ago

send me the key to improve adsence earnings plz its request my gmail is justhassan1@gmail.com

www.nationface.com 18 months ago

nice tips and tricks... i like it

wikipedia 18 months ago

F.e if a page has 0.3 cpc and it doesn't change for a long time, what does that mean? f.e even if you get 300 clicks a day you will only earn 9 bucks a day..

Barbara 17 months ago

I like that info. Thanks for sharing!

afzalpsdsf 17 months ago

original-- I try my best, and yes everyone does have their moments and these moment can be a challenge but you take it one day at time.

Guido Bouwmeesters 17 months ago

The M in CPM means Mille, that is Roman (I belief) vor thousand.

So it is Cost Per Mille

BraWorld.org 16 months ago

Great tips. Thank you for the good information. It does take a considerable amount of time to build a good and stable website.

Guru 15 months ago

CPM - Cost Per Thousand impressions to the advertiser

Hard to imagine you are actually in this business or in a position to give practical advice

zafar 15 months ago

rebecca...

what is teh hub...n how to have teh hub published...

sorry i didn't get it...

The Write Way profile image

The Write Way 13 months ago

The M in CPM stands for Mille, which as already correctly stated means 1000 and originates from latin. informative hub, thanks.

Keny 10 months ago

I have been do it, but i am stay Vietnam and every click by viet nam country it very small income. If clicked by USA can help me income $1 – $1.4 /1clicked…

So, what can I do to have more click by US Country ? Because i am a poor students in Vietnam country… I have to try design a website to earning income to learning..

My site: http://www.cuibap.org Ads for Domain: http://www.ittravinh.info

xtragud 9 months ago

hey contact me at itsprashanna @ yahoo. com i can make for you adsense sites earning 500$/month.......no work needed. All very easy!!!!

Akshat.verma profile image

Akshat.verma 9 months ago

we have to pay to Google Ad words??

anon a mouse 9 months ago

Roman numerals:

I = 1

V = 5

X = 10

L = 50

C = 100

D = 500

M = 1,000

Daniel Deepak profile image

Daniel Deepak 8 months ago

Thanks for the information. Good hub. I've a hub on adsense too http://danieldeepak.hubpages.com/hub/google-adsens

googleguru 8 months ago

If you want to earn more you need High ctc.. and you will get maximum Ctc from the visitors of USA. I am Getting 4$ on one click from usa... i have created this page just check it out.

http://www.computersfuture.com/networkingsitesinne

Ahoodie 8 months ago

Thanks for the tips Evan.

I didn't get the "limit ad units" though. Isn't the max of google ad units 3?

Joe 8 months ago

I love adsense, I use it on my amazon partner site. http://friggindeals.com

It works!

RAJ 7 months ago

Good One.

I also have s mini website. You can comment on that.

www.chroniclehighereducation.org

witchee1014 profile image

witchee1014 7 months ago

how do you find out which keywords pay the most?

alax 6 months ago

My spouse and I absolutely love your blog and find many of your post’s to be exactly what I’m looking for. can you offer guest writers to write content for yourself? I wouldn’t mind composing a post or elaborating on a number of the subjects you write regarding here. Again, awesome website!

http://www.hollywoodstudio.us

Rhadoo7 profile image

Rhadoo7 5 months ago

Thanks for the useful tips and for being honest with your earnings!

Can you please give me an advice in my particular case? I have a blog about house music which has quite a lot of visitors. I have around 150 unique visitors / day (250 pageviews / day), a Google Page Rank of 3 and my Google Ads get around 8-12 clicks / day. I think that is pretty good, but unfortunately my CPC is very low...I usually get just 0.03 $ per click. Btw...I have just 2 ad units on the blog, and the site is: http://club-muzic.blogspot.com/

So can you please give me some advises on increasing my CPC? Is there anything I can do?...or the keywords that i have are just too low paid and I have to find a different topic? Thanks!

Ant 5 months ago

When you say "Place the ad units with the best CTR first in the HTML code", does that mean that you "force" them to appear where you want with some css?

Rishabh 5 months ago

Nice post. The 'M' stands for 'Metric'.

logo items 5 months ago

I often hear complaints from webmasters about the decrease of CPC on their online resources. People often don’t know why their traffic increases, but Cost per Click is still the same or even begins to decrease. These and many other questions about Google AdSense are actively discussed on various SEO and webmaster forums.

It is obvious that a new algorithm of calculating CPC has been developed by specialists of Pay per Click advertising service in Google.

In fact, there are many factors which influence Cost per Click, and I would like to draw the attention of readers to the most important ones only. First of all, I would like to talk about Smart Pricing. Let’s try to understand what this term means.

URL : http://www.addvalue.com.au

Geek Revealed 5 months ago

Buddy you are bang on target and this was exactly what I was looking for. Actually, a fellow blogger asked me this same question a few days back and I gave him more or less the same answer. Next time someone asks me, i will simply refer them to this post.

Regards,

www.geekrevealed.com

luciano63 profile image

luciano63 Level 1 Commenter 4 months ago

Hi great tips that really work! I do quite well with adsense on my blog http://lucianobove.blogspot.com check it out! Thanks

napetv profile image

napetv Level 2 Commenter 4 months ago

That was simple and made sense. Cool beans partner!

http://www.napetv.com

peace-James

Arun Rana 4 months ago

nice post can you help me for my blog http://www.timetravell.com to increase its cpc

Arun Rana 4 months ago

help me to increase cpc on my blog http://www.timetravell.com

Ian Dabasori Hetr profile image

Ian Dabasori Hetr Level 4 Commenter 4 months ago

Very resourceful hub. I learnt more than I asked for. useful and voted up.

Christiano 3 months ago

I found this hub to be informative. Thank you. I will incorporate the suggestions to my blogs and hubs. http://christianokwena.hubpages.com/hub/how-to-mak

Shanu 3 months ago

Indeed, a good article and very helpful - if people applies the rules attentively. Is there any possibility that anyone out here can review this smartphone and social media analysis site - www.dazeinfo.com - portal and do consultancy over Advertisement.

They are ready to pay you well

Max 3 months ago

I need to use these tips.. I get absolutely terrible CPC - I get around 250 unique visitors a day- but only about 10 cents or less per click and about 10-15 clicks daily... its probably cause my topic is so broad - It's just funny videos and pictures at http://emakemelaugh.com

Ren 3 months ago

Thanks for the tips, I'm currently following this advice for this website: mostly topics about my life in Korea - http://www.pinayinkorea.com

Kj 3 months ago

Thanks for the helpful advice. Will definitely incorporate it into my fantasy sports site and target better keywords

Http://Fantasyteamadvice.com

edsbali 3 months ago

Thank's for sharing. And I also appreciate that you tell us how much you get a month from adsense. I have involve in adsense for almost 2 yars, and just get arround 15-25 USD a month.

http://sahamok.com/

Aditya Nath jHa 3 months ago

Nice tips by you, I too run a blog- http://www.inspire2rise.com .

your help in increasing my earnings is seriously required :)

Job martins 2 months ago

I implemented these steps on my sites http://www.pointafrica.com and http://www.jobgurusnigeria.com and i noticed an improvement.

Thanks for tips

Rashed 2 months ago

Can anybody tell me if my adsense setup is ok or any change has to be made?

Please check my blog at http://www.top-funny-pictures.blogspot.com

Please also suggest me what keyword would increase my CPC earnings.

Thanks in advance!

hpfox99 2 months ago

Hi I'm new to this and wondered if you could help in any way. I have a vidio of my daughter playing (boring to anyone but family) on youtube which got featured.I receive about 8,000 views and about 90 clicks a day but my cpc starts off high but then plumets with every click to about 0.04, Any ideas?

http://www.youtube.com/watch?v=Zc14XeOtD80

syobsnow 2 months ago

Nice tips, I didn't know someone can "decide" the cost of the clicks on his website using Adwords. i have applied it and its giving good result. thanks for the post

http://www.syobsnow.com

MelChi profile image

MelChi Level 4 Commenter 2 months ago

Great tips - thanks for sharing :)

MWilson 2 months ago

I have a Facebook phrases related website, I'm looking forward to get this kw tip implemented. Thank you very much. http://frasesdeamorparafacebookx.com

DoFollow Forum 2 months ago

Excellent tips on increasing your Adsense CPC. I tried decreasing my Ad slots from 3 to 2 and it definitely helped increase my CPC somewhat.

http://dofollowforums.org/viewforum.php?f=23

lic india 2 months ago

Please tell me how to check lic policy status .you can check on http://www.lic-policy.com life insurance

Rakesh Jhunjhunwala 7 weeks ago

The CPC for my stock market blog http://investorzclub.blogspot.com has come down 60% in one month. Can somebody advisw what might have happened here..

shuck72 profile image

shuck72 Level 3 Commenter 6 weeks ago

Thanks I like your advice and honesty about the reality of what one can expect to reasonably make with this site. I am averaging about $1 a day which is more than I expected.

Sapna 6 weeks ago

I have a website http://www.girlsmobilenumbers.com at which i get about 300 to 400 ad clicks per day my cpc ranges from 0.02 to 0.05 Pence (Pounds) and i make from £7 to £21 per days depending on google mood. lolz. without changing content i have noticed my cpc fluctuates so does my income. I want to ask why is that not a single dot changes but every days googl cpc changes for the same pages and websites.

Eve 4 weeks ago

I just went to the Adsense in your city and they said that that having more ads on your pages does not affect cpc.

rahul 3 weeks ago

good ideas........

http://www.earn11money.com

Kevin 3 weeks ago

CPM means click per mille

http://synerchiflow.blogspot.com/

-----------------------------------------------------------

http://synerchiflow.blogspot.com/

RAHUL 3 weeks ago

Good articles for increase earning in adsense........

http://www.earn11money.com

PriyeshMarvi 2 weeks ago

Nice trick for increase cpc..

www.themobiforest.com

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